01
Funnel Design
Landing pages, lead funnels, sales funnels, booking funnels, lead magnets, and conversion-focused customer journeys.
GoHighLevel • Funnels • Automation • Digital Systems
I build the digital systems behind your growth.
I help businesses turn scattered tools, leads, and processes into connected digital systems that attract, nurture, convert, and retain customers.
GoHighLevel Expert • Funnel Designer • Automation Specialist • Digital Operations
Available for freelance projects, remote roles, agency partnerships, and long-term collaborations.
Introduction
More than a VA.
I'm Pixie SJ—a digital systems specialist who combines technology, automation, design, marketing, and business operations to help businesses work smarter.
I don't just complete tasks. I look at how the pieces connect.
From the first click on a landing page, to the lead entering a CRM, to automated follow-ups, appointment booking, pipeline management, customer communication, and reporting—I help create the system behind the experience.
I can work inside the technology, design the customer journey, improve the process, and help manage the business operations behind it.
The connected journey
- Idea
- Design
- Automation
- Lead
- Conversion
- Growth
- Visitor
- Lead
- CRM
- Automation
- Appointment
- Customer
- Growth
Services
What I build
Design the experience. Automate the process. Improve the operation.
02
GoHighLevel Systems
CRM setup, pipelines, workflows, opportunities, calendars, forms, campaigns, lead management, automations, and account organization.
03
Marketing Automation
Email campaigns, SMS campaigns, lead nurturing, appointment reminders, follow-ups, reactivation campaigns, and automated customer journeys.
04
Website Design
Modern, conversion-focused websites and landing pages designed around business goals—not just aesthetics.
05
AI + Business Automation
Connecting AI and automation tools to reduce repetitive work, improve response times, organize information, and create scalable workflows.
06
Digital Operations
Customer service, appointment setting, lead management, CRM administration, team support, process improvement, and day-to-day workflow management.
Integration
Your tools shouldn't work in silos.
Connect the tools behind your business—so information moves without anyone chasing it.
Business System
GoHighLevel
Make
Zapier
Pabbly
WordPress
Lovable
Hostinger
Cloudflare
Stripe
Eventbrite
Canva
ChatGPT
Claude
Google Drive
Dropbox
Notion
Trello
I work across these platforms and understand how they connect to each other inside a business system.
Portfolio
Selected work
Systems, funnels, websites, automations, and digital experiences I've worked on.
01 — Beauty / Laser Studio
5AM Beaute
- Website work
- Lead generation
- Marketing campaigns
- Appointment workflows
- Customer journey
- Business operations
Challenge
Enquiries arriving across several channels with no single place to track them, and bookings depending on manual follow-up.
Solution
Built the web presence and campaign assets around a defined customer journey, then routed every enquiry into one appointment and follow-up workflow.
Tools
GoHighLevel · WordPress · Canva · Google Drive
Outcome
- Centralized lead management
- Streamlined appointment scheduling
- Improved customer journey
02 — Wellness / Medspa
KNJ Angles Wellness
- GoHighLevel
- Lead management
- Appointment setting
- Pipeline management
- Follow-up systems
- Promotions
- CRM workflows
Challenge
Leads from promotions were not being nurtured consistently and pipeline stages were unclear to the team.
Solution
Structured the CRM with defined pipelines, automated nurture and reminder sequences, and campaign workflows for promotions.
Tools
GoHighLevel · Make · Canva
Outcome
- Automated follow-up
- Improved workflow organization
- Clearer pipeline visibility
03 — Personal Brand / Coaching / Digital Program
Victoria Kar / Claim Your Queendom
- Website
- Landing pages
- Membership ecosystem
- Digital products
- Lead magnet
- Course ecosystem
- Branding
- Technical setup
Challenge
A growing personal brand with digital products, a membership, and a course spread across disconnected tools.
Solution
Designed the website and landing pages, connected the lead magnet to the nurture sequence, and set up the technical layer behind the membership and course ecosystem.
Tools
WordPress · GoHighLevel · Stripe · Canva · Lovable
Outcome
- Connected business systems
- Cohesive brand experience
- Simplified product delivery
04 — Digital Systems / Automation
Pixel Pipeline
- Funnel design
- Automation
- CRM systems
- Website creation
- Lead generation
- Digital marketing
- AI integration
Challenge
Repetitive manual steps between marketing, CRM, and delivery were slowing down how fast leads were handled.
Solution
Designed funnels and websites, then layered automation and AI-assisted steps across the CRM and internal workflows.
Tools
GoHighLevel · Make · Zapier · Pabbly · ChatGPT · Lovable
Outcome
- Reduced repetitive work
- Faster lead response
- Connected business systems
05 — Training / CRM / Business Systems
RetailedgeAI
- GoHighLevel training
- CRM systems
- Pipelines
- Automation
- Business workflows
- Training systems
Challenge
Team members needed to use the CRM consistently, but processes lived in people's heads rather than in documentation.
Solution
Built CRM structure and automations alongside training materials and documented workflows so the system could be handed over.
Tools
GoHighLevel · Notion · Trello · Fathom
Outcome
- Documented, repeatable processes
- Improved workflow organization
- Team enabled on the CRM
Proof
Real calls, real client acquisition
Recordings from actual discovery calls and client sessions—how conversations turn into signed systems work.
Client acquisition
Project presentation with RetailEdgeAI
A full discovery call—scoping the business problem, mapping the system, and setting the next step.
Client onboarding
LY Aesthetics — client session
Working session with an aesthetics client covering their funnel, CRM, and follow-up workflow.
Delivery
Build walkthrough
A short screen recording from inside a live build.
Credentials
Certificate of training — available on request
My GoHighLevel training certification is shared on request. Leave your email and contact details and it unlocks right here.
Locked — request access
Proof of training: landing pages, websites, automation sequences, booking calls, email marketing, and pipeline management in GoHighLevel.
Skills
Career highlights
Helping businesses streamline operations, automate growth, optimize customer experiences, and scale through technology.
Business Operations Manager | CRM & AI Automation Specialist | Growth & Client Success Leader
Business Operations Management
GoHighLevel Expert
Website Creation
Funnel Development
Landing Page Design
CRM Architecture
AI Automation
Business Automation
Project Management
Team Leadership
Customer Success
B2B Appointment Setting
B2B Customer Service
Sales Operations
Technical Support
Graphic Design (Canva)
Image Editing
Marketing Automation
Process Improvement
Executive Assistance
Toolkit
The stack behind the work
Grouped by what they're for—hover a tool to see how I use it.
CRM & Automation
Website & Funnels
Marketing & Design
Business & Productivity
AI
Payments & Events
Method
How I think
01
Understand
Understand the business, audience, offer, customer journey, and current problems.
02
Design
Create the website, funnel, workflow, CRM structure, and customer journey.
03
Automate
Connect tools and automate repetitive processes, follow-ups, notifications, and lead management.
04
Optimize
Monitor what is happening, identify bottlenecks, improve the system, and continuously optimize.
Why work with me
I see the bigger picture.
- I understand the technology.
- I understand the customer journey.
- I understand the business side.
- I understand the human side.
- And I understand how they need to work together.
That's what makes my approach different.
I'm not limited to one task or one platform. I can move between strategy, design, technology, customer experience, automation, and operations depending on what the business needs.
Funnel Architect
Designing customer journeys that move people from awareness to action.
Automation Builder
Creating workflows that reduce repetitive work and keep leads moving.
CRM Specialist
Organizing leads, pipelines, appointments, communication, and customer data.
Website Creator
Building modern websites and landing pages designed around conversion.
Customer Experience Specialist
Helping businesses create better communication and smoother customer journeys.
Business Operator
Understanding what needs to happen behind the scenes to keep a business moving.
AI layer
AI won't replace good operators.
It makes good operators better.
I use AI as a productivity and systems tool—another layer connected to the business system, not a replacement for judgement.
Where I apply it
- Research
- Content creation
- Brainstorming
- Workflow design
- Customer communication
- Process documentation
- Website development
- Automation planning
- Data organization
- Business operations
- Productivity
AI sits alongside the CRM, funnels, and automation—supporting the system, not running it unsupervised.
“I don't just build the front end.
I build what happens after the click.”
Background
The experience behind the systems
Pixie SJ
Digital Systems • Funnels • Automation • Growth
- GoHighLevel Expert
- Funnel Designer
- Marketing Automation Specialist
- CRM Specialist
- Website Designer
- Digital Operations Specialist
- Customer Service Specialist
- B2B Appointment Setter
- Team Trainer
Collaboration
What it's like to work with me
Add a real client quote here once you've collected it.
This card is a placeholder—swap in an authentic testimonial when available.
Keep it specific: what was broken, what you built, what changed.
Contact
Have a business system that needs building?
Whether you need a funnel, website, CRM, automation, lead management system, or someone who can help connect the pieces—let's talk.
- Visitor
- Lead
- CRM
- Automation
- Appointment
- Customer
- Growth